We often receive this question from users who just aren’t sure of their influence. Even influencers with 10,000 or more followers aren’t sure if brands would really be interested in paying them for sponsored shoutouts.
If you’re a micro-influencer, there are still sponsorship opportunities available for you. Our brand database offers thousands of brands that you can filter by follower count. Instead of only reaching out to larger brands, consider brands with less than 25,000 followers who will be willing to work with a smaller audience.
Instead of charging per post, you may want to look into having them sponsor a giveaway for your followers, so you can use it as an opportunity to grow your audience and work your way to larger opportunities.
While many brands are more likely to work with influencers with a larger audience, many brands of all sizes prefer to work with a large amount of small influencers (micro-influencers). There’s 2 main reasons for this.
Overall impact and reach
You may already know social media platforms have algorithms in place that limit your reach. The higher your follower count, your tend to reach a smaller percentage of users. Smarter brands and agencies know that working with 100 influencers with 10,000 followers will generate more impact and is less risky than working with 1 influencer with 1,000,000 followers.
Micro-influencers have more engaged and loyal followers since have clout just from people interested in them. Sponsored posts look more genuine coming from micro-influencers and their audience are more willing to purchase what they have to offer. Overall, brands looking to see a return from their investment, tend to get more favorable results with micro-influencers.
While some brands can afford to spend thousands per sponsored post, small – medium sized brands can’t. Although they have a budget for influencer marketing, they usually offer a small amount per post, but many offer free products to influencers (or their followers) in exchange for a shoutout. Considering their budget, the only option they have is to work with micro-influencers.
To learn how to find brands that may be willing to partner with you, check out our guide on how to use filters to find sponsorship opportunities.
Ready to get started? Access your dashboard and search our brand database to find sponsorship opportunities available for you.