Originally a niche tactic used in grassroots campaigns, influencer marketing has exploded within recent years. By 2020, influencer marketing global spend is estimated to grow as high as a whopping $10 billion per year.
In fact, it’s estimated that influencer marketing yields 11x as much ROI compared to that of online display ads. Not bad for a niche tactic, eh? Influencer marketing has become so profitable that 86% of marketers used influencer marketing in the last year, with more budgeting for it in the future.
In order to keep up, you’ll want to adopt an influencer strategy of your own. Let’s take a look at how these 10 brands have made a killing from influencer marketing.
Brand #1: J Brand
First on the list is J Brand. A clothing brand known for its “dream jeans”, J Brand has cultivated a following of over 501k followers on Instagram.
The clothing brand knew from the get-go that influencer marketing was the next big thing. Although they already had a sizable audience on Instagram, they decided to take it to the next level by partnering with Instagram influencers.
The result? Compared to ads that used brand imagery, J Brand saw a 38% increase in orders and revenue when using influencer advertising.
Brand #2: Frank Body
Frank Body originally started out as a skincare company based out of Australia. Their beginnings were humble, with only one signature product—a coffee scrub.
Using a grassroots micro-influencer marketing strategy, Frank Body proceeded to send samples of their coffee scrub specially selected beauty bloggers.
Now, they’re worth $20 million.
Brand #3: Old Navy
Old Navy is the quintessential American brand. Let’s be real— are you really an American if your mom didn’t force you to wear their American flag T-shirt on the 4th of July while your uncles shotgunned beers in the backyard?
Old Navy is one of those brands that has managed to not only keep up with cutting edge trends but also master them. Boasting over 2.1 million followers, they’ve managed to avoid the fates of similar ‘90’s clothing store staples (RIP Gap) by partnering with numerous trending influencers.
Their end of the year sales last year? A whopping $16.6 billion.
Brand #4: BECCA Cosmetics
A well-known makeup brand, BECCA Cosmetics provides makeup for women (and men) of all shapes, sizes, and skin tones. And not only do they know their stuff when it comes to makeup, they also know what’s up when it comes to influencer marketing.
In anticipation of their new Be a Light makeup palettes, BECCA Cosmetics teamed up with international model Chrissy Teigen to promote their new product. With over 2.7 million views on the promo vid, we’d say that’s a pretty profitable partnership!
Brand #5: Audible
Influencer marketing isn’t only for superstars, however. Although Jesse Driftwood has less than 150k followers, audio book empire Audible realized that quantity doesn’t necessarily equal quality. Driftwood’s real value was in how insanely engaged his fans are.
The average engagement rate on an Instagram post is 3%. Driftwood’s audible post generated almost 11k likes—that’s a rate of roughly 4% more than average!
Brand #6: Bedrock Real Estate
Bedrock Real Estate is a prime example of how brands can use local celebrities and influencers to promote regional sales. Based out of Detroit, Bedrock Real Estate wanted to encourage people to purchase real estate so they turned to a Detroit native and your girlfriend’s favorite rapper—Big Sean.
With close to 150,000 views, it’s safe to say that the video was a hit. Big Sean opened the video with an impassioned speech about his home city, then sent it out to his fans both in Detroit and all around the world, bringing in local and nationwide customers.
Brand #7: GQ
GQ is one of the top brands using influencer marketing. Cutting edge and fashion-forward, they’ve partnered with some of the biggest influencers in the world to solidify their image as a high-end fashion line—one of them being Egyptian soccer player, Mohamad Salah.
Sala is a huge name in the influencer world and for good reason. His Instagram follower count comes in at 32.9 million followers, ranking him within the top 50 Instagram influencers in the world. He partnered with GQ last year to promote their middle east branch and the numbers did not disappoint. The post has garnered over 1.1 million likes since December of 2018.
Brand #8: In-N-Out Burger
Nothing beats an In-N-Out Burger (except for maybe two In-N-Out Burgers), so it shouldn’t come as much of a surprise that In-N-Out Burger is killing the influencer marketing game. Naomi Davis, a popular influencer and mommy blogger recently gave them a shout-out that garnered over 14.4k likes and 292 comments!
Brand #9: Bonobos
If Bonobos isn’t your favorite clothing brand yet, they will be after they’ve taken over all of your favorite social media accounts. With huge followings on major platforms like Twitter, Facebook, and Instagram, they know how to drive growth using influencers.
In 2016, Bonobos teamed up with videographer Forest Huntington for their #BetterthanAC social media campaign and it paid off in a big way. By the time it was over, they had netted 68,200 shares, likes, and comments as well as more than 5 million impressions.
Brand #10: Gloria Ferrer
Get ready to show some ID! With 8,499 Instagram followers, Gloria Ferrer is California’s most awarded sparkling winery. And not only are they connoisseurs of fine wines, they’re also connoisseurs of fine influencer marketing.
Gloria Ferrer reached out to several influencers to promote their appetizer photo contest to much success. The end of the campaign generated 44 million impressions, proving you don’t need a high follower count to get results.
Crushing Influencer Marketing With Your Own Brand
Influencer marketing is not only a profitable strategy for both small and large brands, it’s also an accessible one. Using an influencer platform like Social Media Famous, you can have access to thousands of active Instagram influencers at all levels of price, audience size, and industries. Don’t worry about having to hunt down influencers and getting lost in their DMs—using our platform, it’s as simple as:
- Searching for influencers by category
- Viewing their performance stats
- Getting their curated contact information
Ready to build your own killer influencer marketing strategy? Sign up for a free account.